If you’ve been keeping a close eye on your social media streams these past few weeks, it’s highly likely that you’ll have gotten wind of some seedy rogue trader practices that thankfully saw the cowboy get his comeuppance – Eventually going viral because of it. Unfortunately, there will always be those looking to take advantage of innocent homeowners, making it our job to stand out above them to provide an accredited and punctual home improvement service.
The most recent example of cowboy workmanship we are seeing is the rise of installers that are practicing ‘Cladovers’, an instance where basic timber installation, tiles and plasterboard is attempted to be passed off to the customer as a genuinely insulating tiled roof. These ‘cladover cowboys’ attempt to simply take out the old polycarbonate sheets, direct fix timber battens to the pre-existing roof (screwing into the aluminium frame in the process) and plaster over to mask any potential issues.
A practice that can harm both the industry as well as homeowners
Not only are practices such as this wrong from a moral level, but it’s an unfortunate reality that their sub-par and criminal work has the potential to affect the reputation of the entire construction industry. The initial homeowner is the most direct victim yes, but fabricators, suppliers and installers are always at risk of feeling the impact too!
That’s why it’s our mission to here at Astraseal to promote and support quality workmanship and dependable conservatory roof replacements, ensuring that project work is always up to code and of a high standard. Web traffic statistics already suggests that modern homeowners do the majority of their construction research online, allowing us to better educate them in process of how to find a reliable installer and avoid ‘cladover cowboys’
Where the AstraSEAL of Approval comes in…
Quite recently we announced our trade customer care initiative, the AstraSEAL of Approval which aims to better promote honest workmen and companies through the use of strategic marketing strategies and detailed product training. This helps us good guys get a leg up on the cowboys, winning the battle in both real and digital spheres.
The scheme has proven very successful – in fact, it’s resulted in Astraseal being named as finalists for the Customer Care Initiative of the Year category at the G-Awards.
Astraseal: Supporting reliable installers and tradesmen since 1979
So if you’d like to join us in our mission to eradicate rogue traders and cladover cowboys once and for all, and better promote your installer business all at the same time, get in touch and we’ll be happy to help. It’s easy to reach us, simply call our friendly staff on 01933 227 233 or send us a message online.
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