A window installer in the 21st century is only as good as the sales tools and skills at their disposal.
The growth of online sales tools means that you don’t have to be an Alan Sugar or Richard Branson to be able to sell more products, easily and quickly. These tools are designed to help a window installer sell their range more efficiently. Whilst sales skills and experience will obviously help you to boost your business, online sales tools are designed to be used by the novice and the expert alike: regardless of the level of your salesmanship.
It goes without saying that many window installers who have taken advantage of the wide array of sales tools at their disposal have seen their business boom as a result.
4 Amazing Sales Tools
The online sales tools below have helped to boost sales across the industry. They’ve also fundamentally altered the way that installers sell products. Here are 4 sales tools that the Astraseal team can’t get enough of.
1. Online builders
Browser-based online builder apps are becoming increasingly popular with many installers, thanks in part to their user-friendliness, versatility and efficiency.
Online builders allow customers to design their own window from a list of given specifications. These specifications typically include options such as; dimensions, colour, style, glazing type, astragal bar, furniture and hardware etc.
When finished, customers can see what the window they have created would look like. They can also submit it for a quote. This not only saves time for both the customer and the installer, it also provides a unique call to action that can convince unsure customers to get a quote anyway. In this way you can catch more potential customers.
Once submitted, installers will receive an online message detailing the specifications of the window that the customer has created, and will be able to give an accurate and fast quote within a matter of hours as a result.
Online builders are incredibly useful in the fact that they reduce the delay of the quote process and can make a customer feel even more involved in the design and creation of their new window. Offering incredibly fast and easy quotes, along with increased personalisation of service, can make your business stand out from the rest.
2. Downloads
A download section on your website is one of the must have modern sales tools at an installer’s disposal.
A download section can help you position your business as one of the most knowledgable in your field. This can improve your reputation and give customers a very real reason to choose your services other those of another window installer.
Essentially, this is because downloads help to make your site a ‘knowledge base’. They show potential customers that your company knows its trade and its craft inside out: that you have the relevant skills and knowledge to complete an installation to exceptional standards. This in turn can boost trust in your brand, and make customer more receptive to doing business with you.
Download sections also have a much more practical role to play on a website: they can also drive traffic to your website and boost sales.
Investing in an informative, high quality download section can not only position your company as a market-leader, it can also boost your website traffic and leads as a result.
3. Installer marketing support
The window installers that make the most money these days are those with a wide array of skills: those who can easily flit between installing a window one day to using marketing skills to sell another one the next.
Learning how to market your services isn’t difficult. Many suppliers, networks and fabricators offer free installer marketing support so that you can maximise your potential profit and net new business by broadening your skillset.
Many companies offer a variety of different types of marketing support, from help with creating marketing stationery such as dropcards, flyers and brochures through to sales training, and online marketing guidance. Have a look at the type of free marketing support that your suppliers offer and take advantage of it whilst you can!
4. Mobile-responsive websites
With over 53% of web searches now being performed from a mobile or tablet, making sure that your website is mobile responsive is more important that ever.
Following the latest Google update, Penguin, search engine algorithms (the mathematical processes that decide in which order to rank information in a search) will now penalise websites if their design isn’t mobile responsive and rank them lower as a result.
If you want to get to the top of a search engine, making sure that your website is fully responsive or at least mobile responsive is a wise decision to make.
There’s a lot of web design and marketing companies out there that can help bring your website up to scratch. Purplex Marketing for instance, specialise in helping clients in the window industry improve their websites and online marketing.
Enhance your business with Astraseal’s range of uPVC and aluminium glazing products
One of the UK’s largest trade fabricators, Astraseal has been serving the construction and fenestration industries for over 30 years. Find out more about our windows, doors and conservatories by calling us on 01933 227 233 or by emailing us.
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